On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected. Or to look … Read more Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings
I have noticed a disturbing trend in recent months. I have developed the habit of holding reading material further and further away from my eyes. Threading a needle has become a time-consuming guessing game, and I now routinely resize text when reading online (using Control and the + key or ++ if I’m extra tired), … Read more How to make your website accessible in 5 clear steps
I know. The title of this blog post doesn’t make any sense! Let me explain… I recently received an email. The same email was sent to a wider group of people and after we had all read the message, we began to talk about it. It soon became clear that although we had read the … Read more Using plain English to unravel your remote strategic paradigm shifts
While the 2010 Christmas rush is well and truly behind us, if you run a website selling products or services that attract VAT; a new rush is on…the VAT content rush. The UK VAT rise from the current rate of 17.5% means that changes to prices is a major task that needs to be finished … Read more The VAT content rush is on
Imagine a shop that’s open 24-hours a day, seven days a week, 365 days a year. You look forward to visiting that shop because: the staff always deliver great service, and you can find what you need easily without too much trouble. That’s precisely what your website could – or should be like. With a … Read more Creating a wonderful website
I’ve been wrangling with my phone company recently about a brand new phone that has developed a major fault. The phone company insists on sending the phone for repeated repairs while I believe it should be replaced – preferably with a different model. The problem is the phone does not work at all, and is … Read more Is your website fit for purpose?