Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings

On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected.  Or to look … Read more

How to avoid annoying your newsletter subscribers

I originally had another topic planned for this week, but I stumbled across something that will be useful to everyone who provides an e-newsletter or similar online news alert service. I decided to tidy up my various email addresses yesterday, in an effort to streamline which emails go to which address: shopping emails to one, … Read more

How to set up your website content strategy

All websites, whether large or small should have a content strategy. A website content strategy defines how you will maintain the content on your website, specifically: how and when you will create and publish that content, and the content areas and topics you should cover.  In other words, your content strategy is your content action … Read more