Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings

On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected.  Or to look … Read more Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings

Have you fallen out of love with your website?

It’s the same old story. You set up a new website with – or without the help of – a designer and copywriter. Flushed with excitement about your new project, you labour day and night lavishing all your attentions (and money) on it. You can’t do enough to get your new site up and running. … Read more Have you fallen out of love with your website?

How to avoid annoying your newsletter subscribers

I originally had another topic planned for this week, but I stumbled across something that will be useful to everyone who provides an e-newsletter or similar online news alert service. I decided to tidy up my various email addresses yesterday, in an effort to streamline which emails go to which address: shopping emails to one, … Read more How to avoid annoying your newsletter subscribers

5 ways to make sure your website technology doesn’t let you down

Over the years I’ve worked on a large number of web projects, and one thing that they have all had in common is the need for technology that works. If the technology behind your website doesn’t work, then in all likelihood, your content won’t work either.  The technology that drives your website is the glue … Read more 5 ways to make sure your website technology doesn’t let you down

How to showcase your talents as an expert online

Building up your expertise takes a lot of time and effort.  And so it should.  Rome, as they say, wasn’t built in a day. As you progress in your career – or work with a wider group of clients on a variety of projects, you increase your exposure to all sorts of challenges, and over … Read more How to showcase your talents as an expert online

How to set up your website content strategy

All websites, whether large or small should have a content strategy. A website content strategy defines how you will maintain the content on your website, specifically: how and when you will create and publish that content, and the content areas and topics you should cover.  In other words, your content strategy is your content action … Read more How to set up your website content strategy