How to make sure your content doesn’t fail your customers

Many moons ago I produced content for local authority websites.  It was a time when e-services (also known as transactional government) was big news. Councils up and down the country were revamping their websites in line with two main service standards: the LGSL (Local Government Service List) – to group and structure content about their … Read moreHow to make sure your content doesn’t fail your customers

3 ways to surprise your readers with great content

Even after many years of working on websites, it’s always a joy to discover a website that contains great content. Not only are such websites a pleasure to use and read, but when I do find websites like this, I remember them for all the right reasons and come back to them time and time … Read more3 ways to surprise your readers with great content

How to make your website accessible in 5 clear steps

I have noticed a disturbing trend in recent months.  I have developed the habit of holding reading material further and further away from my eyes.  Threading a needle has become a time-consuming guessing game, and I now routinely resize text when reading online (using Control and the + key or ++ if I’m extra tired), … Read moreHow to make your website accessible in 5 clear steps

Using plain English to unravel your remote strategic paradigm shifts

I know. The title of this blog post doesn’t make any sense! Let me explain… I recently received an email. The same email was sent to a wider group of people and after we had all read the message, we began to talk about it. It soon became clear that although we had read the … Read moreUsing plain English to unravel your remote strategic paradigm shifts