On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected. Or to look … Read more Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings
Your web content includes all the information on your website or blog, and that content can be made available in a variety of forms: copy, images, document files (e.g. Word or PDF), audio or video. As more and more websites start offering video content, the question is, should we all follow the trend and start … Read more Should you add video content to your website?
Have you noticed the number of Christmas-focussed adverts dominating our screens as we count down to the big day this month? Among the many advertisements competing for our attention, the Marks & Spencer one featuring the strapline ‘don’t put a foot wrong this Christmas’ springs to mind. Through its strapline, the advert sums up the … Read more Have you got the perfect strapline?