Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings

On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected.  Or to look … Read moreGoogle’s mobile-friendly changes and the one ingredient you need to help keep high search rankings

How to meet your legal obligations without harming your business content

I once worked on a major web project for an organisation in a highly regulated industry.  My brief was simple enough; manage and rewrite the web content and ensure it catered for the needs of the customers.  Easy. Content weighed down by jargon The work progressed well, but as the project gathered momentum, more and more … Read moreHow to meet your legal obligations without harming your business content

How to set up your website content strategy

All websites, whether large or small should have a content strategy. A website content strategy defines how you will maintain the content on your website, specifically: how and when you will create and publish that content, and the content areas and topics you should cover.  In other words, your content strategy is your content action … Read moreHow to set up your website content strategy

Is your website compliant with discrimination law?

Last month I wrote about five ways to make your website accessible. Given the growing importance of accessibility, I’d like to add more on this topic – and share some recent guidelines that will help to make sure your website is compliant with discrimination law. In the UK, following recent changes to the Equality Act … Read moreIs your website compliant with discrimination law?

How to make your website accessible in 5 clear steps

I have noticed a disturbing trend in recent months.  I have developed the habit of holding reading material further and further away from my eyes.  Threading a needle has become a time-consuming guessing game, and I now routinely resize text when reading online (using Control and the + key or ++ if I’m extra tired), … Read moreHow to make your website accessible in 5 clear steps