How will the new top-level domains affect your business and brand?

It will soon be possible for companies or organisations to create a new top-level domain name (TLD or gTLD) of their choice. The changes – which have been approved by Internet Corporation for Assigned Names and Numbers (ICANN), the international body that monitors and approves TLDs (ICANN) – will open up limitless possibilities in domain … Read moreHow will the new top-level domains affect your business and brand?

Should you add personal information to your website or keep it strictly business?

A few weeks ago on this blog, I talked about reasons why you should merge your blog and website. One of the reasons I gave for running a hybrid site was to give your website a ‘voice’ by adding a personal touch to enhance the corporate face of your website. Looking around at other websites … Read moreShould you add personal information to your website or keep it strictly business?

Should you add video content to your website?

Your web content includes all the information on your website or blog, and that content can be made available in a variety of forms: copy, images, document files (e.g. Word or PDF), audio or video. As more and more websites start offering video content, the question is, should we all follow the trend and start … Read moreShould you add video content to your website?

Keeping your online marketing on the right side of the law

In just over two weeks’ time – on 1 March – the  Advertising Standards Authority (ASA) – the UK advertising regulator – will take on more responsibilities.  It will ensure that the marketing information on company websites and other online media is legal, decent, honest and truthful. Under these changes, the UK Code of Non-broadcast Advertising, Sales … Read moreKeeping your online marketing on the right side of the law