How to make sure your content doesn’t fail your customers

Many moons ago I produced content for local authority websites.  It was a time when e-services (also known as transactional government) was big news. Councils up and down the country were revamping their websites in line with two main service standards: the LGSL (Local Government Service List) – to group and structure content about their … Read more

Make a new start – with radically fresh content

A number of new, wonderful and unexpected things have happened in my life recently – and these events have offered me powerful ways to tackle change and challenge myself into new ways of thinking. Inevitably, they’ve also got me thinking about digital content. Is your content evolving or stagnating? Whatever stage you’ve reached with your … Read more

Website content trends for 2011

Happy New Year to you all! My head has been buzzing over the last few days.  Not from the effects of all the New Year celebrations – but with ideas. Spurred on by my decision to set up a Twitter account late last week (you can follow me on: @DebbieLegall), I’ve been combing through websites … Read more