Welcome to the Content Matters Blog

Creating web content with your customers' needs in mind

Want to improve your web content? This blog is just for you.

I will share tips periodically on how to develop your online content to make it work for you and for visitors to your website.

Join me to learn how to attract your web customers' attention, meet their needs and encourage them to take action. Because content does matter.

On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected.  Or to look […]


I once worked on a major web project for an organisation in a highly regulated industry.  My brief was simple enough; manage and rewrite the web content and ensure it catered for the needs of the customers.  Easy. Content weighed down by jargon The work progressed well, but as the project gathered momentum, more and more […]


With a double spring bank holiday just around the corner and, for most of us, involving a little time off work, it’s a great opportunity to spring clean your website content. Revive your website content in 3 easy steps 1)   Start with a content inventory and put together one or more lists so that you […]


Getting back into the saddle

30 December 2014

To use a well-worn phrase, life got in the way.  And it prevented me from updating this blog as often as I used to. But that’s going to change now, and I will, once again, post regular content-related updates. Fresh and new content It’s great to be back, picking up the threads of my work. During the […]


It’s the same old story. You set up a new website with – or without the help of – a designer and copywriter. Flushed with excitement about your new project, you labour day and night lavishing all your attentions (and money) on it. You can’t do enough to get your new site up and running. […]