Welcome to the Content Matters Blog

Creating web content with your customers' needs in mind

Want to improve your web content? This blog is just for you.

I will share tips periodically on how to develop your online content to make it work for you and for visitors to your website.

Join me to learn how to attract your web customers' attention, meet their needs and encourage them to take action. Because content does matter.

It’s the same old story. You set up a new website with – or without the help of – a designer and copywriter. Flushed with excitement about your new project, you labour day and night lavishing all your attentions (and money) on it. You can’t do enough to get your new site up and running. […]

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One of my favourite shopping websites has earned itself this accolade for many reasons.  I can find the information I want without any problems, the website is easy to use, and it works.  I can search for items and place orders effortlessly, secure in the knowledge that not only will my debit card details be […]

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I originally had another topic planned for this week, but I stumbled across something that will be useful to everyone who provides an e-newsletter or similar online news alert service. I decided to tidy up my various email addresses yesterday, in an effort to streamline which emails go to which address: shopping emails to one, […]

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Even after many years of working on websites, it’s always a joy to discover a website that contains great content.  Not only are such websites a pleasure to use and read, but when I do find websites like this, I remember them for all the right reasons and come back to them time and time […]

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Having waxed lyrical in my last blog post about how to keep your blog updated, I have failed to follow most of my own advice by neglecting to post anything new here for just over four weeks. But while I have failed to put pen to paper, or rather fingers to keyboard, I have thought a […]

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