Your blog contact form is (hopefully!) one of the ways you invite your audience to contact you about the products and services you offer in your small business. I’ve used contact forms in my blogs for a number of years and want to share what I have learnt and help you get the most out … Read more 5 ways to improve your contact form
I’ve been taking creative writing classes and one of the topics we discussed in class recently has stuck in my mind. The topic is characterisation and the different ways to create and portray a character in a story. Our tutor mentioned that we should always be aware of the language we use when speaking in … Read more Are you using your authentic voice to speak to your customers?
Have you decided to set up a blog for your small or solo business, but don’t know what content you should publish on it? I’ll show you how. Your blog should have two types of content; blog posts and blog pages. Let’s start first with a description of what these are: Blog posts Blog posts … Read more 5 blog pages your blog must have
A theme is a programme that will style your blog with a particular design. Every WordPress blog must use a theme. WordPress offers a huge number of themes, from the very basic to the highly visual. There are two types of WordPress themes: free and premium. As the name suggests, free themes cost nothing and … Read more How to set up a WordPress theme on your blog
I’ve just finished reading a novel that had me gripped until the last word: The Accidental Tourist by Anne Tyler. One of the many things I loved about the book was how the storytelling gripped me. It drew me to the characters, with all their quirks, flaws, and it brought them all to life. It … Read more Why storytelling is important in your small business
Just as you wouldn’t set off on a long journey without knowing your final destination, you can only truly attract an audience with your business blog if you have a clear idea of who it is you want to appeal to. Here are 3 ways to prepare and craft your blog so that it helps … Read more 3 ways to attract your target audience with your blog