Make a new start – with radically fresh content

A number of new, wonderful and unexpected things have happened in my life recently – and these events have offered me powerful ways to tackle change and challenge myself into new ways of thinking. Inevitably, they’ve also got me thinking about digital content. Is your content evolving or stagnating? Whatever stage you’ve reached with your … Read more Make a new start – with radically fresh content

How to make sure your content isn’t full of holes

Does your content leave your readers all at sea?  Is it full of holes?  By this I mean, does the content you’ve written make any sense, or does it jump from one idea to the next, saying a  lot but not doing much for the reader? It’s easily done.  Keeping with the sea analogy (but I won’t … Read more How to make sure your content isn’t full of holes

Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings

On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected.  Or to look … Read more Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings

How to meet your legal obligations without harming your business content

I once worked on a major web project for an organisation in a highly regulated industry.  My brief was simple enough; manage and rewrite the web content and ensure it catered for the needs of the customers.  Easy. Content weighed down by jargon The work progressed well, but as the project gathered momentum, more and more … Read more How to meet your legal obligations without harming your business content