As someone who runs a small business, I’ve been paying particular attention to blogging during these challenging times. And while my business has been affected by the coronavirus, soon after news of the pandemic broke, I started to think of the different ways that I could help my clients through my blog. Here are 8 … Read more 8 ways your small business blog can help during the lockdown
Do you want to find new inspiration for your business blog and get back into the swing of regular content creation? Follow my 7 steps to help you re-start your business blog. 1. Take stock One very useful thing we always do on the digital projects I work on is to hold a ‘retrospective session’ … Read more How to re-start your business blog – in 7 steps
Many moons ago I produced content for local authority websites. It was a time when e-services (also known as transactional government) was big news. Councils up and down the country were revamping their websites in line with two main service standards: the LGSL (Local Government Service List) – to group and structure content about their … Read more How to make sure your content doesn’t fail your customers
These days, the vast majority of my work entails content design, and the old website was looking a little tired, so it seemed the right time to embrace a new, minimalist look. And with the new look comes no fluff, no padding, and few, if any images. This is, after all, all about content. I’ll … Read more Content design – and a new look
A number of new, wonderful and unexpected things have happened in my life recently – and these events have offered me powerful ways to tackle change and challenge myself into new ways of thinking. Inevitably, they’ve also got me thinking about digital content. Is your content evolving or stagnating? Whatever stage you’ve reached with your … Read more Make a new start – with radically fresh content
I made a startling discovery yesterday while doing some online research. I stumbled upon a website that delivers web writing services. But as I skimmed through the pages, many of the words and sentences used sounded very familiar; in fact they sounded exactly like the combination of words and phrases I would use… I quickly skimmed … Read more Copy cat content