A friend of mine loves documenting life through photographs and whenever anyone is looking for a picture of a particular gathering or event, no matter how long ago, he’s our go-to person. This same friend always reminds me that a picture paints a thousand words, and he’s absolutely right. Not everyone likes to be confronted … Read more How to find images for your business blog
Let’s get started by asking a few questions. Then we’ll set up a few guidelines to move things forward. Step 1 – What? What will the blog post be about? What is the purpose of the piece you’ll be writing? Is it to show your readers how to do something, how to find something or … Read more How to write your first business blog post
Now is the perfect time to start your business blog. If you’re considering setting up a blog but you’re undecided, here are some reasons to help you decide. 1. Give your business greater visibility We are in the information age and it’s been said that information is the new form of wealth. Whether or not … Read more 11 reasons to start your business blog right now
As someone who runs a small business, I’ve been paying particular attention to blogging during these challenging times. And while my business has been affected by the coronavirus, soon after news of the pandemic broke, I started to think of the different ways that I could help my clients through my blog. Here are 8 … Read more 8 ways your small business blog can help during the lockdown
Do you want to find new inspiration for your business blog and get back into the swing of regular content creation? Follow my 7 steps to help you re-start your business blog. 1. Take stock One very useful thing we always do on the digital projects I work on is to hold a ‘retrospective session’ … Read more How to re-start your business blog – in 7 steps
Many moons ago I produced content for local authority websites. It was a time when e-services (also known as transactional government) was big news. Councils up and down the country were revamping their websites in line with two main service standards: the LGSL (Local Government Service List) – to group and structure content about their … Read more How to make sure your content doesn’t fail your customers