Are you using your authentic voice to speak to your customers?

using your authentic voice with customers

I’ve been taking creative writing classes and one of the topics we discussed in class recently has stuck in my mind.  The topic is characterisation and the different ways to create and portray a character in a story.  Our tutor mentioned that we should always be aware of the language we use when speaking in … Read more Are you using your authentic voice to speak to your customers?

Why storytelling is important in your small business

storytelling in business

I’ve just finished reading a novel that had me gripped until the last word: The Accidental Tourist by Anne Tyler. One of the many things I loved about the book was how the storytelling gripped me.  It drew me to the characters, with all their quirks, flaws, and it brought them all to life. It … Read more Why storytelling is important in your small business

How to install WordPress on your blog

install Wordpress

WordPress is a content management and site-building system that you can use to build and manage your blog content. There are two versions of WordPress: WordPress.com offers a fully paid-for service.  All the files for your blog are managed for you and you don’t have to get involved in hosting or updates.  There are limits … Read more How to install WordPress on your blog