Does your content leave your readers all at sea? Is it full of holes? By this I mean, does the content you’ve written make any sense, or does it jump from one idea to the next, saying a lot but not doing much for the reader? It’s easily done. Keeping with the sea analogy (but I won’t … Read more How to make sure your content isn’t full of holes
On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected. Or to look … Read more Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings
I once worked on a major web project for an organisation in a highly regulated industry. My brief was simple enough; manage and rewrite the web content and ensure it catered for the needs of the customers. Easy. Content weighed down by jargon The work progressed well, but as the project gathered momentum, more and more … Read more How to meet your legal obligations without harming your business content
With a double spring bank holiday just around the corner and, for most of us, involving a little time off work, it’s a great opportunity to spring clean your website content. Revive your website content in 3 easy steps 1) Start with a content inventory and put together one or more lists so that you … Read more Spring bank holiday content spring clean – in 3 steps
To use a well-worn phrase, life got in the way. And it prevented me from updating this blog as often as I used to. But that’s going to change now, and I will, once again, post regular content-related updates. Fresh and new content It’s great to be back, picking up the threads of my work. During the … Read more Getting back into the content saddle
It’s the same old story. You set up a new website with – or without the help of – a designer and copywriter. Flushed with excitement about your new project, you labour day and night lavishing all your attentions (and money) on it. You can’t do enough to get your new site up and running. … Read more Have you fallen out of love with your website?