Building up your expertise takes a lot of time and effort. And so it should. Rome, as they say, wasn’t built in a day. As you progress in your career – or work with a wider group of clients on a variety of projects, you increase your exposure to all sorts of challenges, and over … Read more
Last week on this blog I talked about 3 ways to end website content confusion.
The aim of the post was to show you how to make sure you and your customers are clear about your products or services and to ensure that customers know how they can benefit from what you are offering.
Some of you have told me that many business owners simply don’t have the time, aptitude or resources to devote to website content improvements.
That’s a fair point.
Here is a very quick test to run on your website. If someone who knew nothing about your site were to visit it for the first time, would they know immediately what it was about and what it had to offer? This is important because you have only a few seconds to impress your website … Read more
You may, like me have set up a business website to mark the start of your new business venture. And full of hope and enthusiasm, you may have lavished time and energy on carefully chosen words to describe all that your company has to offer. You may have hired a web designer and spent many … Read more
Keeping your website relevant often calls for a regular stream of up-to-date information. If you are busy producing printed material, one of the easiest ways to ‘feed’ your web pages with the content they need is to copy material over directly from your leaflets, brochures, books or other print-based media, right? Wrong. Content that has … Read more