Even after many years of working on websites, it’s always a joy to discover a website that contains great content. Not only are such websites a pleasure to use and read, but when I do find websites like this, I remember them for all the right reasons and come back to them time and time … Read more
You may, like me have set up a business website to mark the start of your new business venture. And full of hope and enthusiasm, you may have lavished time and energy on carefully chosen words to describe all that your company has to offer. You may have hired a web designer and spent many … Read more
We are bombarded with news everywhere we turn these days from television news to junk mail updates through our letterboxes, not to mention email messages. With so much news around us, is there really a need to add more news to our websites? There is. And here are three reasons why. Because your web visitors … Read more
Keeping your website relevant often calls for a regular stream of up-to-date information. If you are busy producing printed material, one of the easiest ways to ‘feed’ your web pages with the content they need is to copy material over directly from your leaflets, brochures, books or other print-based media, right? Wrong. Content that has … Read more
Hi, this is my first post on Content Matters – a blog about web content and copywriting. I’ll be putting up a new post every week, and checking in regularly to keep an eye on things between posts. Have a read and let me know your thoughts… ************ I once got talking to a contact … Read more