It’s the same old story. You set up a new website with – or without the help of – a designer and copywriter. Flushed with excitement about your new project, you labour day and night lavishing all your attentions (and money) on it. You can’t do enough to get your new site up and running. … Read more Have you fallen out of love with your website?
Having waxed lyrical in my last blog post about how to keep your blog updated, I have failed to follow most of my own advice by neglecting to post anything new here for just over four weeks. But while I have failed to put pen to paper, or rather fingers to keyboard, I have thought a … Read more How to polish your web content
Is your website traffic flat lining or non-existent? Are your website stats showing that visitors don’t stay on your site for long, or that you don’t get any repeat visitors? The chances are that your content is failing to connect with your customers. And while there can be any number of reasons why visitors to … Read more 3 ways to avoid deadly dull content
One of the reasons why I write one weekly blog post rather than writing several per week or one every day is research. Research takes time. But I believe it is time well spent, and this why I’ve opted for a happy medium: fewer posts that contain well researched material. I regularly carry out research both … Read more Does research matter to your web content?
If there’s one thing we all have in common (apart from death and taxes!) is a 168-hour week. In other words, we each have a total of 168 hours available to us every week. How we choose to spend those 168 hours depends on many things. Once you’ve done all the essentials, such as sleeping … Read more How to make 168 hours work for your web content
I’ve been attending a number of networking events since last summer, but one event in particular stands out in my mind – and has given me the idea for this blog post. The event started much like any other, but with one major flaw. Throughout the networking session, the organiser constantly interrupted the flow of … Read more One content mistake to avoid like the plague