Does your content leave your readers all at sea? Is it full of holes? By this I mean, does the content you’ve written make any sense, or does it jump from one idea to the next, saying a lot but not doing much for the reader? It’s easily done. Keeping with the sea analogy (but I won’t … Read moreHow to make sure your content isn’t full of holes
One of the reasons why I write one weekly blog post rather than writing several per week or one every day is research. Research takes time. But I believe it is time well spent, and this why I’ve opted for a happy medium: fewer posts that contain well researched material. I regularly carry out research both … Read moreDoes research matter to your web content?