Many moons ago I produced content for local authority websites. It was a time when e-services (also known as transactional government) was big news. Councils up and down the country were revamping their websites in line with two main service standards: the LGSL (Local Government Service List) – to group and structure content about their … Read moreHow to make sure your content doesn’t fail your customers
These days, the vast majority of my work entails content design, and the old website was looking a little tired, so it seemed the right time to embrace a new, minimalist look. And with the new look comes no fluff, no padding, and few, if any images. This is, after all, all about content. I’ll … Read moreContent design – and a new look
A number of new, wonderful and unexpected things have happened in my life recently – and these events have offered me powerful ways to tackle change and challenge myself into new ways of thinking. Inevitably, they’ve also got me thinking about digital content. Is your content evolving or stagnating? Whatever stage you’ve reached with your … Read moreMake a new start – with radically fresh content
With a double spring bank holiday just around the corner and, for most of us, involving a little time off work, it’s a great opportunity to spring clean your website content. Revive your website content in 3 easy steps 1) Start with a content inventory and put together one or more lists so that you … Read moreSpring bank holiday content spring clean – in 3 steps
It’s the same old story. You set up a new website with – or without the help of – a designer and copywriter. Flushed with excitement about your new project, you labour day and night lavishing all your attentions (and money) on it. You can’t do enough to get your new site up and running. … Read moreHave you fallen out of love with your website?
I originally had another topic planned for this week, but I stumbled across something that will be useful to everyone who provides an e-newsletter or similar online news alert service. I decided to tidy up my various email addresses yesterday, in an effort to streamline which emails go to which address: shopping emails to one, … Read moreHow to avoid annoying your newsletter subscribers