Keeping your online marketing on the right side of the law

In just over two weeks’ time – on 1 March – the  Advertising Standards Authority (ASA) – the UK advertising regulator – will take on more responsibilities.  It will ensure that the marketing information on company websites and other online media is legal, decent, honest and truthful. Under these changes, the UK Code of Non-broadcast Advertising, Sales … Read more Keeping your online marketing on the right side of the law

Planning and creating a rich body of content for your website

You may, like me have set up a business website to mark the start of your new business venture. And full of hope and enthusiasm, you may have lavished time and energy on carefully chosen words to describe all that your company has to offer. You may have hired a web designer and spent many … Read more Planning and creating a rich body of content for your website

Using plain English to unravel your remote strategic paradigm shifts

I know. The title of this blog post doesn’t make any sense! Let me explain… I recently received an email. The same email was sent to a wider group of people and after we had all read the message, we began to talk about it. It soon became clear that although we had read the … Read more Using plain English to unravel your remote strategic paradigm shifts