Have you noticed the number of Christmas-focussed adverts dominating our screens as we count down to the big day this month? Among the many advertisements competing for our attention, the Marks & Spencer one featuring the strapline ‘don’t put a foot wrong this Christmas’ springs to mind. Through its strapline, the advert sums up the … Read moreHave you got the perfect strapline?
Imagine a shop that’s open 24-hours a day, seven days a week, 365 days a year. You look forward to visiting that shop because: the staff always deliver great service, and you can find what you need easily without too much trouble. That’s precisely what your website could – or should be like. With a … Read moreCreating a wonderful website
I’ve been wrangling with my phone company recently about a brand new phone that has developed a major fault. The phone company insists on sending the phone for repeated repairs while I believe it should be replaced – preferably with a different model. The problem is the phone does not work at all, and is … Read moreIs your website fit for purpose?
Hi, this is my first post on Content Matters – a blog about web content and copywriting. I’ll be putting up a new post every week, and checking in regularly to keep an eye on things between posts. Have a read and let me know your thoughts… ************ I once got talking to a contact … Read moreDoes quality matter?