Your web content includes all the information on your website or blog, and that content can be made available in a variety of forms: copy, images, document files (e.g. Word or PDF), audio or video. As more and more websites start offering video content, the question is, should we all follow the trend and start … Read more Should you add video content to your website?
In just over two weeks’ time – on 1 March – the Advertising Standards Authority (ASA) – the UK advertising regulator – will take on more responsibilities. It will ensure that the marketing information on company websites and other online media is legal, decent, honest and truthful. Under these changes, the UK Code of Non-broadcast Advertising, Sales … Read more Keeping your online marketing on the right side of the law
You may, like me have set up a business website to mark the start of your new business venture. And full of hope and enthusiasm, you may have lavished time and energy on carefully chosen words to describe all that your company has to offer. You may have hired a web designer and spent many … Read more Planning and creating a rich body of content for your website
I know. The title of this blog post doesn’t make any sense! Let me explain… I recently received an email. The same email was sent to a wider group of people and after we had all read the message, we began to talk about it. It soon became clear that although we had read the … Read more Using plain English to unravel your remote strategic paradigm shifts
Over the last few months, I’ve talked about ways to improve your website content, but it’s occurred to me that some of you may well be considering how to prepare for a website in the first place. So, for those of you who are working towards creating a website, here goes… Planning your website Planning … Read more How to set up your own website
We are bombarded with news everywhere we turn these days from television news to junk mail updates through our letterboxes, not to mention email messages. With so much news around us, is there really a need to add more news to our websites? There is. And here are three reasons why. Because your web visitors … Read more Who needs news?