EU cookie law and your website

The EU Cookie law came into force in the UK on 26 May 2011. In a nutshell, the law, which comes from an amendment to the EU’s Privacy and Electronic Communications Directive, means that UK businesses and organisations that run websites in the UK must have consent before storing and retrieving information on the computers … Read more

How to set up your website content strategy

All websites, whether large or small should have a content strategy. A website content strategy defines how you will maintain the content on your website, specifically: how and when you will create and publish that content, and the content areas and topics you should cover.  In other words, your content strategy is your content action … Read more

Get help with writing your website content

Getting professional web copywriting helpLast week on this blog I talked about 3 ways to end website content confusion.

The aim of the post was to show you how to make sure you and your customers are clear about your products or services and to ensure that customers know how they can benefit from what you are offering.

Some of you have told me that many business owners simply don’t have the time, aptitude or resources to devote to website content improvements.

That’s a fair point.

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Managing your web content after a short break

It could be down to anything.  Too much work, other interests, low motivation levels, or a recent holiday. Any of the above could be the reason(s) why you may have neglected your website content by not publishing anything new for some time. Website content breaks – planned or otherwise – can and do happen.  After all, … Read more