Content Design

Good content design is about users or customers and their needs. It helps users to do what they want to do online, whether they're applying for something or finding out about a service.

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Content Design

The lowdown

It’s important to produce content that’s factually correct.

But for content owners in government and other organisations, this often means using jargon or technical language in digital tools and when describing services.

And so users of this content – members of the public, businesses and customers of government – have to spend valuable time trying to work out what it all means.

Jargon doesn’t work for users because it gets in the way of what they want to do.  It prevents them from using a service or completing an application for something important.

This is where good content design comes in.

What is content design?

Good content design is about user needs.

Good content design means using language that users understand and find relevant.

Good content design works seamlessly with design to provide an intuitive user experience.

Good content design is iteration.  This means the content is updated, tweaked or rewritten in response to user research, after being tested repeatedly with target user groups.

let’s talk about your gov.uk project

Find out how I work with government and other organisations on content design.

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Debbie

Hello, I’ve worked as a contract content designer on government digital projects since 2012.
I work as part of a team of digital experts with subject specialists, producing everything from flat content to transactional screen content.