Spring bank holiday content spring clean – in 3 steps

With a double spring bank holiday just around the corner and, for most of us, involving a little time off work, it’s a great opportunity to spring clean your website content. Revive your website content in 3 easy steps 1)   Start with a content inventory and put together one or more lists so that you … Read more Spring bank holiday content spring clean – in 3 steps

Should you add video content to your website?

Your web content includes all the information on your website or blog, and that content can be made available in a variety of forms: copy, images, document files (e.g. Word or PDF), audio or video. As more and more websites start offering video content, the question is, should we all follow the trend and start … Read more Should you add video content to your website?

Keeping your online marketing on the right side of the law

In just over two weeks’ time – on 1 March – the  Advertising Standards Authority (ASA) – the UK advertising regulator – will take on more responsibilities.  It will ensure that the marketing information on company websites and other online media is legal, decent, honest and truthful. Under these changes, the UK Code of Non-broadcast Advertising, Sales … Read more Keeping your online marketing on the right side of the law

Have you got the perfect strapline?

Have you noticed the number of Christmas-focussed adverts dominating our screens as we count down to the big day this month? Among the many advertisements competing for our attention, the Marks & Spencer one featuring the strapline ‘don’t put a foot wrong this Christmas’ springs to mind. Through its strapline, the advert sums up the … Read more Have you got the perfect strapline?