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Research

3 ways to surprise your readers with great content

10 August 20141 September 2011 by Debbie

Even after many years of working on websites, it’s always a joy to discover a website that contains great content. Not only are such websites a pleasure to use and read, but when I do find websites like this, I remember them for all the right reasons and come back to them time and time … Read more

Categories News Value, Plain English, Research, Web Metrics

Does research matter to your web content?

10 August 20148 July 2011 by Debbie

One of the reasons why I write one weekly blog post rather than writing several per week or one every day is research. Research takes time.  But I believe it is time well spent, and this why I’ve opted for a happy medium: fewer posts that contain well researched material. I regularly carry out research both … Read more

Categories Article Writing, Content Strategy, Copywriting, Research

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