How to set up your website content strategy

All websites, whether large or small should have a content strategy. A website content strategy defines how you will maintain the content on your website, specifically: how and when you will create and publish that content, and the content areas and topics you should cover.  In other words, your content strategy is your content action … Read moreHow to set up your website content strategy

Managing your web content after a short break

It could be down to anything.  Too much work, other interests, low motivation levels, or a recent holiday. Any of the above could be the reason(s) why you may have neglected your website content by not publishing anything new for some time. Website content breaks – planned or otherwise – can and do happen.  After all, … Read moreManaging your web content after a short break

Should you add personal information to your website or keep it strictly business?

A few weeks ago on this blog, I talked about reasons why you should merge your blog and website. One of the reasons I gave for running a hybrid site was to give your website a ‘voice’ by adding a personal touch to enhance the corporate face of your website. Looking around at other websites … Read moreShould you add personal information to your website or keep it strictly business?