I made a startling discovery yesterday while doing some online research. I stumbled upon a website that delivers web writing services. But as I skimmed through the pages, many of the words and sentences used sounded very familiar; in fact they sounded exactly like the combination of words and phrases I would use… I quickly skimmed … Read more Copy cat content
It will soon be possible for companies or organisations to create a new top-level domain name (TLD or gTLD) of their choice. The changes – which have been approved by Internet Corporation for Assigned Names and Numbers (ICANN), the international body that monitors and approves TLDs (ICANN) – will open up limitless possibilities in domain … Read more How will the new top-level domains affect your business and brand?
A few weeks ago on this blog, I talked about reasons why you should merge your blog and website. One of the reasons I gave for running a hybrid site was to give your website a ‘voice’ by adding a personal touch to enhance the corporate face of your website. Looking around at other websites … Read more Should you add personal information to your website or keep it strictly business?
Towards the end of last year, after one of my few visits to my main website, I had what seemed to me to be a revolutionary thought. What if I could do something to make my website more appealing? I had already dabbled with a few blogs – as both a passive consumer and an … Read more 5 reasons why you should merge your website and blog
Your web content includes all the information on your website or blog, and that content can be made available in a variety of forms: copy, images, document files (e.g. Word or PDF), audio or video. As more and more websites start offering video content, the question is, should we all follow the trend and start … Read more Should you add video content to your website?
In just over two weeks’ time – on 1 March – the Advertising Standards Authority (ASA) – the UK advertising regulator – will take on more responsibilities. It will ensure that the marketing information on company websites and other online media is legal, decent, honest and truthful. Under these changes, the UK Code of Non-broadcast Advertising, Sales … Read more Keeping your online marketing on the right side of the law