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Article Writing

How to make sure your content isn’t full of holes

23 June 201518 June 2015 by Debbie

Does your content leave your readers all at sea?  Is it full of holes?  By this I mean, does the content you’ve written make any sense, or does it jump from one idea to the next, saying a  lot but not doing much for the reader? It’s easily done.  Keeping with the sea analogy (but I won’t … Read more

Categories Article Writing, Blogging, Content Strategy

Does research matter to your web content?

10 August 20148 July 2011 by Debbie

One of the reasons why I write one weekly blog post rather than writing several per week or one every day is research. Research takes time.  But I believe it is time well spent, and this why I’ve opted for a happy medium: fewer posts that contain well researched material. I regularly carry out research both … Read more

Categories Article Writing, Content Strategy, Copywriting, Research

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