Case studies

Website copywriting projects

• A communications specialist and facilitator briefed Simply Write to overhaul his consulting website.  He wanted the content to be updated and re-written to educate potential customers and encourage them to sign up for communications training courses. Improvements delivered: clearer messages, less jargon, engaging content and increasing course enquiries.

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• A domiciliary care provider wanted to set up a new website, and asked Simply Write to provide the content and website structure.  Improvements delivered: well-researched and relevant content delivered in time for the launch of the new service. 

Article writing

• The editor of a medical publication (Waypoint AirMed & Rescue magazine) commissioned Simply Write to write a series of original articles for the title’s readership of medical professionals and equipment suppliers. Improvements delivered: topical and professionally-relevant content, leading to further commissions on related niche topics. Download: Waypoint AirMed & Rescue article on neonatal care.

Website overhaul project work

• A public-sector organisation hired Simply Write to work with departments and content owners to deliver a new website with fully re-written content and a brand new website structure. Improvements delivered: increased involvement by content teams, enhanced user journey mapping plus greater access to services and service information for online customers.

Communications content revision

• An international organisation (United Nations Development Programme – UNDP) asked Simply Write to fully revise and edit a communications brochure.  Improvements delivered: high quality content delivered against tight deadlines.  View the UNDP brochure.