Copy cat content

I made a startling discovery yesterday while doing some online research. I stumbled upon a website that delivers web writing services.  But as I skimmed through the pages, many of the words and sentences used sounded very familiar; in fact they sounded exactly like the combination of words and phrases I would use… I quickly skimmed … Read more

Google’s mobile-friendly changes and the one ingredient you need to help keep high search rankings

On 21st April 2015 Google made a ‘mobile-friendly update’ to its search algorithms. In other words, it changed the rules and formulae used to work out the importance of web pages. The change means that the ranking or position of web pages or websites that are not mobile-friendly, will be adversely affected.  Or to look … Read more

How to meet your legal obligations without harming your business content

I once worked on a major web project for an organisation in a highly regulated industry.  My brief was simple enough; manage and rewrite the web content and ensure it catered for the needs of the customers.  Easy. Content weighed down by jargon The work progressed well, but as the project gathered momentum, more and more … Read more